Since November 11, 2011, BOYBEADS has continually conceived well-balanced staple bracelets that encourage the modern man to fully utilize his intrinsic right to willfully own and curate his unique fashion identity. Each bracelet has a name and character representative of the man it is designed for. BOYBEADS are made-to-order in New York, NY by Sebastian Mitchell using hand-selected, semi-precious stones from around the world. BOYBEADS customers represent all walks of life, inclusive of celebrities, artists, corporate professionals, and fashionable gentlemen of leisure. Thanks to our loyal supporters, BOYBEADS has appeared in British GQ three times and has reached new customers throughout Africa, Asia and Europe.

About Sebastian Mitchell


I spent the first half of my life studying C++ and HTML with aspirations of becoming a computer programmer and possibly a video game designer. After completing an internship at the University of Alabama the summer following tenth grade, I decided that the work was too mentally exhausting and ran for the hills. 

Time was running out and I needed to choose a major, so I decided to study hospitality management at Howard University in Washington, DC. I loved to travel and figured that working in hospitality would allow me to make lots of money while seeing the world and getting discounts on luxury hotels. After 3 summer internships at some of the most luxurious hotels in DC, the time came for me to take a real job- forever crushing my paradigm of what my adult life would be like. 

As fate would have it, I disliked the monotony of the work very much and the money was hardly enough to live comfortably in DC. I was working crazy hours and still just barely making ends meets. Employees received 50% off on hotels within the brand portfolio, but affording them on my salary was something to dream about. 

I disliked the rigid structure and scripted life of a corporate employee. We literally had a 50+ page book of responses for answering phone calls and everything else in between. You must wear this uniform. You must not have facial hair. You must not be more than 5 minutes late or risk a write-up. My bright-eyed, 21 year old self contemplated spending the rest of my life existing under this complete dominion. I would rather die! There was no future for me here!

Even after 7 years of being self-employed, I am still tormented by the 30 minute lunch restrictions of my clock punching years. I find myself rushing through lunch unnecessarily and checking the time constantly.

My BOYBEADS journey began soon after I accepted the fact that a career in hospitality was not for me. My attitude at work went super sour; I strayed from the script on the phone with customers, and eventually got called in for a meeting with human resources. I knew that I would be fired, so I cleaned out my desk and took my belongings with me to the meeting. It was the best day of my life! That night I called a friend who owned his own business and he told me to start a website selling the bracelets I had been making for fun. BOYBEADS was born on November 11, 2011. Thank you to everyone who has been a part of this journey.